Head – MRF (Modern Trade)

from 10 to 18 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Job description

Dear Aspirants,

Greetings From Heritage Foods Ltd

We have openings for the position of Head - MRF (Modern Trade) - Hyderabad @ Heritage Foods Limited. Interested Candidates can share their profiles to ramkiran.s@heritagefoods.in

Work Location: Punjagutta, Hyderabad


Responsible to execute, review and promote the total MRF sales & distribution activities for Milk & Milk Products by extending support to the entire Sales team, with an objective to achieve the business targets and ensure the implementation of ISO guidelines.

Core Responsibilities:

  • Plan, Execute & Promote the MRF business and achieve the sales targets as per the business plan.
  • Build the MRF team in scope towards achieving the organization objective.
  • Create the identity of Brand in the market and increase the visibility.
  • Product management (Forecast, Availability, Listing, Merchandising, Shelf Share, Pricing)
  • Sales management (Targets, Margins, Promotions, Rentals).
  • Build and deploy a consumer acquisition model.
  • Monitor & review the distribution/ channel marketing system/Local Buyers.
  • Review & identify the business gaps and develop the sales promotional activities.
  • Develop market intelligence and expansion of distribution network.
  • Ensure to review and reconciliation of sales realizations & out standings.
  • Build and deploy effective marketing plan and execution of BTL activities.
  • Organize Customer Contract Programs and addressing complaints/feedback.
  • Ensure timely supply of products with minimum leakages, damages & transit losses.
  • Daily, periodical MIS reports.
  • Co-ordination with internal teams i.e., Sales, Operations, quality, Marketing etc.,
  • Effective coordination and compliance of all Statutory, ISO and Audit Queries.

Desired Candidate Profile

Desired Candidate Profile:

Experience: 15 - 18 years of experience in FMCG/Dairy Industries with min 2-3 yrs experience at Head level

Education: MBA Graduate/ PGDM

Preferably Male Candidates only

Perks and Benefits

Best Salary in the Industry

Role:Head/VP/GM/National Manager -Sales

Salary: Not Disclosed by Recruiter

Industry:Agriculture / Forestry / Fishing

Functional Area:Sales, Retail, Business Development

Role Category:Senior Management

Employment Type:Full Time, Permanent


UG:Graduation Not Required

PG:MBA/PGDM in Marketing

Doctorate:Doctorate Not Required

Company Profile


The Heritage Foods Limited was founded by Mr. Nara Chandrababu Naidu in the year 1992, which is one of the fastest growing Public Listed Companies in India, with two business divisions - Dairy and Renewable Energy. The annual turnover of Heritage Foods crossed INR 2681 crores in the financial year 2019-20.

Currently, Heritage's milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharastra, Odisha, NCR Delhi, Haryana, Rajasthan, Uttarakhand & Uttar Pradesh.

Company Info
View Contact Details+