Openings For Digital Marketing( Manager / Sr. Manager)@ Heritage Foods

from 5 to 10 year(s) of Experience

Job Description

Dear Aspirant,

Greetings From Heritage Foods Ltd.

We have openings for the position of Digital Marketing (Manager / Sr. Manager) Interested candidate shall share Updated CV to


Position Title  : Sr.Manager / Manager - Digital Marketing Vertical

Reports To  : Chief Innovation Officer (CIO)

Location  : Corporate Office @ Hyderabad

Function   : Marketing


Qualification: Post Graduation in Marketing

Experience: 5-12yrs

Preferred Industry: FMCG, FMCD, Dairy, Retail, and Food & Beverage.




Responsible for creating Brand Identity & building Brand Saliency amongst core target audience on social & digital media platforms. Strengthening Heritage's brand association & awareness in the mind of consumers & shifting their buying preference towards Heritage's products.


Core Responsibilities:

 Identifying core target audience in social & digital media platform commensurate with our offering

 Identifying correct platforms were Heritage needs to be present in digital & social media space

 Target consumer acquisition, maintenance & new consumer growth across platforms

 Advertising the correct product on a platform based on holistic understanding of target consumer

 Managing & Maximizing platform wise efficiency of spends based on desired objective

 Monitoring the performance metrics across platforms as per the objective

 Preparing weekly, fortnightly & monthly brand performance report 

 Competition monitoring & preparing fortnightly & monthly report

 Working with agency on creative & content development

 Ideating with agency & departmental head on innovative campaign

 Develop, implement and manage social media strategies and campaigns

 Monitor SEO and user engagement and suggest content optimization

 To improve site indexing, organic website traffic and increase the visibility of fortune content.

 Establish a proper framework that is able to measure the effectiveness of SEO in increasing rankings and traffic on the websites.

 Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.

 Effective coordination and compliance of all statutory requirements


Salary: INR 8,00,000 - 13,00,000 PA.

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager


Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Marketing

Doctorate:Doctorate Not Required

Company Profile


The Heritage Group, founded in the year 1992 by Mr. Nara Chandrababu Naidu, is one of the fastest growing Public Listed Companies in India, with six-business divisions-Dairy, Retail, Agri, Bakery, Renewable Energy and VetCa under its flagship Company Heritage Foods Limited (Formerly known as Heritage Foods (India) Limited).

The annual turnover of Heritage Foods crossed Rs.2344.01 crores in financial year 2017-18

Currently Heritage's milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharastra, Odisha and NCR Delhi and its retail stores across Bangalore, Chennai and Hyderabad. Integrated agri operations are in Chittoor and Medak Districts and these are the backbone to retail operations and the state of art Bakery plant at Uppal, Hyderabad, Telangana.
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Recruiter Name:Suraj