Greetings From Heritage Foods Ltd.
We have openings for the position of Digital Marketing (Manager / Sr. Manager) Interested candidate shall share Updated CV to firstname.lastname@example.org
Position Title : Sr.Manager / Manager - Digital Marketing Vertical
Reports To : Chief Innovation Officer (CIO)
Location : Corporate Office @ Hyderabad
Function : Marketing
Qualification: Post Graduation in Marketing
Preferred Industry: FMCG, FMCD, Dairy, Retail, and Food & Beverage.
Responsible for creating Brand Identity & building Brand Saliency amongst core target audience on social & digital media platforms. Strengthening Heritage's brand association & awareness in the mind of consumers & shifting their buying preference towards Heritage's products.
Identifying core target audience in social & digital media platform commensurate with our offering
Identifying correct platforms were Heritage needs to be present in digital & social media space
Target consumer acquisition, maintenance & new consumer growth across platforms
Advertising the correct product on a platform based on holistic understanding of target consumer
Managing & Maximizing platform wise efficiency of spends based on desired objective
Monitoring the performance metrics across platforms as per the objective
Preparing weekly, fortnightly & monthly brand performance report
Competition monitoring & preparing fortnightly & monthly report
Working with agency on creative & content development
Ideating with agency & departmental head on innovative campaign
Develop, implement and manage social media strategies and campaigns
Monitor SEO and user engagement and suggest content optimization
To improve site indexing, organic website traffic and increase the visibility of fortune content.
Establish a proper framework that is able to measure the effectiveness of SEO in increasing rankings and traffic on the websites.
Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
Effective coordination and compliance of all statutory requirements
Salary: INR 8,00,000 - 13,00,000 PA.
Role Category:Online/Digital Marketing
Role:Social Media Marketing Manager
Desired Candidate Profile
PG:MBA/PGDM - Marketing
Doctorate:Doctorate Not Required
HERITAGE FOODS LIMITED
The annual turnover of Heritage Foods crossed Rs.2344.01 crores in financial year 2017-18
Currently Heritage's milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharastra, Odisha and NCR Delhi and its retail stores across Bangalore, Chennai and Hyderabad. Integrated agri operations are in Chittoor and Medak Districts and these are the backbone to retail operations and the state of art Bakery plant at Uppal, Hyderabad, Telangana.
Contact Company:HERITAGE FOODS LIMITED