Parlours Sales Incharge ( PSI ) – Sales & Distribution

3 - 6 Years

Job Description

Dear Aspirant,

Greetings From Heritage Foods Ltd !!

We have Openings for the Position of Parlors Sales Incharge (PSI)-Sales & Distribution @Visakhapatnam,
Interested candidates kindly share your profiles to

- Any Graduate/MBA(Marketing)
- 3-5 years of experience in Retail/FMCG Industries.
Job Locations: Visakhapatnam,.

Core Responsibilities:
-Parlor Exclusivity-Adhering to the Parlor Exclusivity norms as laid out by HFL
-PSI Parlor Visit
-Focus on Parlor increase sales
-Ensuring timely supplies&100% fill rates to all the parlours
-Ensuring Dairy & Non Dairy supplies to all the parlours
-Parlor Planogram Adherence
-Parlor Hygiene
-Weekly Sales Review Parlor by Parlor in the Route
-Up gradation of Low performing parlors to higher levels by identifying the reasons and supporting them with necessary inputs
-Parlors Viability
-Identifying the gaps in the parlors /routes in terms of supply chain,vehicle utilization, and route vehicle running and filling the gaps immediately.
-Focus on Selling entire range at the parlors
-Ensuring adequate Stock Levels at all the Parlors and maintaining MBQs (Parlour Inventory Management)
-Ensuring Infrastructure at all the Parlors- Bottle Cooler/Visi Cooler, and Ice-cream Freezer.

Perks and Benefits 

" Best in the Industry "

Salary: Not Disclosed by Recruiter

Industry:Agriculture / Dairy

Functional Area:Sales, Retail, Business Development

Role Category:Retail Sales

Role:Sales Executive/Officer


Desired Candidate Profile

Please refer to the Job description above


UG:B.Sc, B.A, B.B.A / B.M.S, B.Com

PG:MBA/PGDM - Marketing

Doctorate:Doctorate Not Required

Company Profile


The Heritage Group, founded in the year 1992 by Mr. Nara Chandrababu Naidu, is one of the fastest growing Public Listed Companies in India, with six-business divisions-Dairy, Retail, Agri, Bakery, Renewable Energy and VetCa under its flagship Company Heritage Foods Limited (Formerly known as Heritage Foods (India) Limited).

The annual turnover of Heritage Foods crossed Rs.2344.01 crores in financial year 2017-18

Currently Heritage's milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharastra, Odisha and NCR Delhi and its retail stores across Bangalore, Chennai and Hyderabad. Integrated agri operations are in Chittoor and Medak Districts and these are the backbone to retail operations and the state of art Bakery plant at Uppal, Hyderabad, Telangana.
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Recruiter Name:Chaudhary