Looking for Assistant / Deputy Manager – Marketing

5 - 8 Years

Job Description

Dear Aspirant:

Greetings from Heritage Foods Ltd:

Please find the below Job Description for the position of Assistant / Deputy Manager - Marketing, based at corporate office, Hyderabad. Interested candidates kindly share your profiles to vamsi.v@heritagefoods.in

Responsible for creating Brand Identity & building Brand Saliency amongst core target audience on social & digital media platforms. Strengthening Heritages brand association & awareness in the mind of consumers & shifting their buying preference towards Heritages products. 

Core Responsibilities:
1. Identifying core target audience in social & digital media platform commensurate with our offering
2. Identifying correct platforms were Heritage needs to be present in digital & social media space
3. Target consumer acquisition, maintenance & new consumer growth across platforms
4. Advertising the correct product on a platform based on holistic understanding of target consumer
5. Managing & Maximizing platform wise efficiency of spends based on desired objective
6. Monitoring the performance metrics across platforms as per the objective
7. Preparing weekly, fortnightly & monthly brand performance report
8. Competition monitoring & preparing fortnightly & monthly report
9. Working with agency on creative & content development
10. Ideating with agency & departmental head on innovative campaign
11. Effective coordination and compliance of all statutory requirements

Core Competencies:
1. Understanding of social & digital media environment in context to new age consumers
2. Positive & go getter attitude
3. Innovative & creative mind
4. Technologically savvy
5. Flexible and work analytically in a difficult environment
6. Good communication (written and oral) and interpersonal skills
7. Strong organizational, multi-tasking, and time-management skills
8. Networking ability and Vendor Management.

Education/Certifications and Experience:
1. MBA (Marketing) Graduate/ PG Diploma in Business management with good academic record.
2. 5-8 years of Marketing, Product Branding experience.
3. Experience in Dairy/ FMCG/ Beverage/ Lifestyle/ Media Advertising industries shall be preferred

Vamsi Vasireddy

Salary: INR Best In The Industry

Industry:Agriculture / Dairy

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Marketing

Doctorate:Doctorate Not Required

Company Profile


The Heritage Group, founded in the year 1992 by Mr. Nara Chandrababu Naidu, is one of the fastest growing Public Listed Companies in India, with six-business divisions-Dairy, Retail, Agri, Bakery, Renewable Energy and VetCa under its flagship Company Heritage Foods Limited (Formerly known as Heritage Foods (India) Limited).

The annual turnover of Heritage Foods crossed Rs.2344.01 crores in financial year 2017-18

Currently Heritage's milk and milk products have a market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharastra, Odisha and NCR Delhi and its retail stores across Bangalore, Chennai and Hyderabad. Integrated agri operations are in Chittoor and Medak Districts and these are the backbone to retail operations and the state of art Bakery plant at Uppal, Hyderabad, Telangana.
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Recruiter Name:Vamsi Vasireddy